In this news article Sonic restaurants are now starting to buy from credible slaughter houses for there poultry, beef, and other meats that they use. I think is another great leap for the QSF restaurants who have had a bad rep because of using mistreated animals. A big example is the Kentucky Fried Chicken fiasco a few years back where the chickens where being mistreated and miss-fed. Sonic is going to draw a lot more consumers now that they are advertising the use of only certified and humane slaughter houses.
Follow the article here:
http://www.qsrmagazine.com/articles/news/story.phtml?id=10056µsite=green
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yea that was a big subject a few years ago now, but still an issue in being sustainable. As in street credit, and word of mouth. even in eggs now they are being feed vegan diets and being free range. It has contributed to better taste and in muscle and fat content of whole chickens.
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