Now I am aware that the article doesn't reflect our topic, but Einstein Bros. bagel restaurant is a quick service restaurant. But bear with me cause I really was intrigued by the social media presentation that our fellow classmates gave last week. In the article Einstein Bros. Which if you aren't familiar offers specialty sandwiches on Jewish bagels and they are scrumptious. Anyways the quick service restaurant is offering a digital coupon to all it's customers to build relationship with all new and old customers. This a cheap and affordable way for Einstein Bros. to promote themselves and believe me they have a large fan base already. I think more and more restaurants and companies are going to be looking into the social media craze by offering discounts to all it's fans.
I couldn't imagine the type of advertising dollars facebook.com is making right now but I would definitely like to know.
2 comments:
don't know how to comment on this but, this is the best i could do. This is a little off topic yes, but it does point at an important concept of advertising. That is affordable and easy to use. It could be used to expand an already popular quick service restaurant and can be green and sustainable by substituting a paper advertisement for this on line type social media ad.
The use of Digital coupons for any restaurant can help its sales in the long run. Due to the fact that everyone is switching to social media and doing a lot of things online, having your company's coupons online will definitely help sales and with advertisement. Since this online coupons will not appeal to everyone you can also put some incentives for any of the coupons. like if you use online coupons you will also get a free drink or something. I believe everyone should start helping their company by going online too.
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